Golf Business News – Reesink gives Keys Brothers the key to Toro in Ulster

Keys Brothers Horticulture Ltd in Hillsborough, Northern Ireland, been appointed as the only authorised dealer for Toro fine turf and groundscare machinery in Ulster. 

It’s been a record-breaking start for the dealer with eight new members of staff recruited to accommodate the increase in business and further plans for expansion. 

Although the appointment is relatively new, the history between Keys Brothers and Reesink Turfcare is enduring. They’ve been in partnership since 2018 when the company was chosen as a service centre for Reesink, delivering customers exceptional support and after-sales services.

Andy Keys, director at Keys Brothers Horticulture Ltd, says: “Working as a service centre for Reesink was a successful endeavour, so it made sense for that relationship to evolve into us becoming a dealer. We’re 12 months into the relationship and delighted to report a record-breaking start with sales numbers exceeding all expectations.”

Keys Brothers Horticulture Ltd has over 25 years of experience in horticultural equipment servicing and repairs, stocking a wide range of new and used machinery as well as an extensive range of spare parts for all its brands.

Reesink and Toro have proven to be an ideal fit for the business’ customer base of golf courses, councils, education authorities and sports centres in Hillsborough, Lisburn and across Northern Ireland.

Keys says: “We focus on delivering high performance, superior quality machines and exceptional after-sale service. The combination of Toro being a leading brand when it comes to quality machines and performance, the backup and service Reesink provides, and the face-to-face contact, social media content and industry training we offer, have all contributed to our success.”

David Timms, national accounts manager for Reesink Turfcare, says its notable how the business has focused its attention on its new customer base for great results already: “Since the appointment Keys Brothers’ has focused on winning back business and nurturing relationships, and has in turn amassed a sizeable order bank. Simply putting themselves back in front of customers on a regular basis is proving its worth. 

“Their workshops have grown in strength with the additional workload, and they’ve recently recruited additional technicians to the team. If they continue in the manner, then we will have a terrific outlet for the Toro golf and commercial brands for the future.”