Golf Business News - Bluewater breaks new ground at Pebble Beach

Golf Business News – Bluewater breaks new ground at Pebble Beach


In a ground-breaking move towards sustainable hydration, Bluewater, a global pioneer in sophisticated water purification and beverage solutions, has reached a significant environmental milestone at the PGA Tour’s AT&T Championship at Pebble Beach. 

In collaboration with HNS Sports and the Monterey Peninsula Foundation, Bluewater’s hydration solutions successfully eliminated the need for over 13,000 single-use plastic bottles, preventing them from contributing to landfill waste.

Bluewater stationed four of its cutting-edge Venue Towers at the Championship for use in back-of-house areas, ensuring access to clean, healthy drinking water for 1,500 volunteers, media personnel, and veterans at the Patriots Outpost. 

This event marked the North American premiere of Bluewater’s new remineralizer filter, which infuses a concentrate of naturally sourced Swedish minerals into local water purified by Bluewater’s unique SuperiorOsmosis technology. The filter was lauded for its exceptional performance, delivering water with an outstanding taste and a crisp finish.

Harnessing the company’s unique SuperiorOsmosis technology, Bluewater’s event dispensers generate water as pure as nature intended, effectively removing toxic chemicals like PFAS, microplastic particles, and bacteria.

Bluewater founder and CEO Bengt Rittri, a leading Swedish environment entrepreneur, stated: “Our mission is to provide sustainable access to clean drinking water worldwide and eliminate the need for single-use plastic bottles”.

Brady McGrath, Bluewater North America event manager, added: “Our successful intervention at the 2024 AT&T Championship is a clear demonstration of the Bluewater commitment to this mission. By providing our advanced water purification systems at such a large-scale event, we’ve not only reduced plastic waste significantly but also raised awareness about responsible water consumption.”



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