Tudor and Visa Cash App RB sign a sponsorship agreement

Tudor and Visa Cash App RB sign a sponsorship agreement



Tudor and Visa Cash App RB have established a long legacy of competing on the racetrack. Tudor supported winning teams during the golden era of motorsports, starting with the Tudor Watch Racing Team in the late ‘60s and going to the recent IMSA Tudor United SportsCar Championship. Now, in 2024, Tudor is returning to the grid once more.

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Visa Cash App RB is a brand-new Formula 1 team supported by Tudor. Provenn race winner Daniel Ricciardo and exciting youngster Yuki Tsunod drive the cars. The team has undergone a radical shake-up, not just in terms of the striking livery, which features Tudor branding, as do the drivers’ race suits, but across all departments, from management to engineering, as it sets out on a new adventure aimed at making it a Formula 1 front-runner.

Tudor CEO Eric Pirson commented:

Tudor has always been fueled by a daring spirit and a consistent will to do things differently. And this spirit—Born to Dare—is precisely what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re thrilled to return to motorsport with a partner ready to take on the challenge.

Peter Bayer, CEO, commented on the Tudor and Visa Cash App RB Formula One Team partnership:

We are delighted to welcome Tudor to our team. They have a long history in motorsport, dating back to the ‘60s when they first got involved in sports car racing and historic racing and rallying. Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsports, joining us as we tackle the 2024 Formula 1 World Championship with our new Visa Cash App RB identity. Our team will challenge the status quo in Formula 1 with a strong identity, unique style, and uncompromising quality – just like Tudor watches.

Tudor does things its way. After all, that’s what being “Born to Dare” is all about. The new Visa Cash App RB partnership speaks to that. Slapping the Tudor name on a winning car is easy. But choosing the right team to support is another story. It means supporting a team that shows promise and shares a daring ethos and a fighting spirit. One ready to take on the challenge of racing to the front of the pack from behind. That’s why Tudor joined Visa Cash App RB. The Tudor way is to give it your all, rise to the challenge, and dare to try something new.


Tudor is an award-winning Swiss-made watch brand offering mechanical watches with sophisticated style, proven reliability and unmatched value for money. The origins of Tudor date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He officially set up the Montres Tudor SA company in 1946 to produce watches that respect the traditional Rolex philosophy of quality at a more affordable price point. Throughout their history, thanks to their robustness and affordability, Tudor watches have been chosen by some of the boldest adventurers on land, in the air, underwater and on ice. Today, the Tudor collection includes iconic lines such as Black Bay, Pelagos, 1926 and Royal. Since 2015, Tudor has also offered models with mechanical manufacturing calibres, multiple functions, and superior performance.


A petrol-brained knight and an explorer from birth, Vincent keeps things fresh by plunging into new depths of the social media side of high-end motorsports.

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